Affinity unit in OYAK Group Insurance was set up, and runs its operations, with the intention to launch new products, to improve available products and services, to refine corporate communication and to develop products to secure customer loyalty. Affinity unit offers services customized to individuals and entities in the insurance industry thanks to:
- Developing insurance products,
- Advantageous insurance programs prone to enhancing customer loyalty,
- Types of insurance supporting the Company’s main business line,
- Package programs for business partners.
With these purposes on mind, Affinity unit carries out activities to gain new customers in service-recipient companies, to enhance relations with existing customers, to add value to goods and services, to organize tested and proven campaigns; to develop advantageous offers to get the upper hand over the competitors and to analyse customer data to enhance the market share.